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BMW Group New Zealand was in contention for the Rapid Transformation Award which honours fast starters for their superb planning, execution and results.
The nomination came less than 12 months into their digital transformation journey. While the team did not win the Rapid Transformation category, they did win the People's Choice Award: Best Video Submission.
The team started their Oracle Eloqua journey in April 2017 and were live by mid-June.
They then launched their first lead generation and nurture campaign in July and it outperformed all industry benchmarks, securing leads that represented ~15% of NZ's premium car market.
With just two active Eloqua users, they've since delivered numerous product launches and made significant improvements to their customer experience.
And, via a 15 month roadmap, the team continue to improve on every campaign, while aligning and enabling Marketing, Sales and Service functions across their business.
The Oracle Markie Awards represent the highest standards in marketing innovation and customer experience, and bring together some of the biggest brands worldwide.
To replicate BMW Group NZ's success, check out our latest blog where we share some of the tips and tricks that helped the team rapidly transform their marketing programs.
Contact: Derek Bell, Director of Marketing & Customer Success
Email: derek@marketingcube.com.au
Office: +61 2 8244 0007
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